Should a local business use PPC (pay per click) advertising?
For many businesses the use of Pay Per Click is an easy decision. Typically a business that sells to a large market can benefit from PPC advertising. For example a business that sells inventory from a website to a national audience is certainly a good candidate for PPC. But what about a business that sells only to local customers? In this case the benefit may not be obvious.
Consider these 3 things when deciding if your local business should use Pay Per Click advertising.
1. Are you customers looking for your type of business online?
This question applies to any type of Internet advertising. Certainly it applies to PPC. A flower shop, a chiropractor, and a plumber are 3 types of businesses that certainly have potential customers looking for them online. It?s common for people to go to the Internet to search for products and services from these types of businesses. Retirement homes and related businesses that sell primarily to older people may not have much of a market looking for them on the Internet. Their primary customers are simply not looking there.
2. How much competition do you have in your local area?
It?s very common for chiropractors, hair salons, massage therapists, and restaurants to have a lot of competition within a small geographical area. These are only some of the many business categories that have local competition. If many of your potential customers are looking for your type of business online
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Source: http://www.thmg.com/ppc-tips/ppc-for-local-business/
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